Art And Advertisement

Design is where Art meets engagement with a viewer, in many cases to produce advertisements. It's more complicated than a little fooling around with Photoshop. In fact, it seems to me that there's a general "anyone can do it" attitude when it comes to design. But, there are certain elements of design that work together and should be studied and practiced over time to create successful design. This article will explore design elements and how they are combined to balance appeal with reader engagement.

Color is probably the most fun and obvious element of design. It creates mood. For example, purity, possibility, and openness may be associated with the color white. Green may provoke feelings of growth or possibility as well. On the flipside, green could provoke a sense of jealousy or illness and white could communicate fear or emptiness. Coupling the color with another element, like value, will further define mood. Value is the lightness or darkness of the color, and can help clarify if you want the kind of green that means growth or the kind that means jealousy, because growth will drawn folks in and jealously will not.

The element of size, especially font or logo, is an oft-debated issue between designer and client. The designer creates it one way and the client wants it bigger. But bigger isn't always better. Yes, a big mark or font may attract attention, but is should be the right kind of attention. If it's true that all publicity is good publicity, then that is not the case with attention to design. Make a font too big and people will feel that they're being yelled at and the message may get lost. A little logo can go a long way.

Shape is a fascinating design element. With it, there is both positive and negative space created. Therefore, it's key that a designer use the positive or negative to the design's advantage, as well as balance the other design elements around the shape. Too many shapes will be a confusing clutter. And remember that shape is the folding of line. Any time a line folds in some manner it creates action. Too much action and too much shape will look chaotic. Texture is similar to shape and is either physical or visual. It creates depth and can draw a reader in quickly, but again, can be easily overdone and create a stressful feeling.

If shape is the folding of line, what is line? It can be either a linear mark or the place where two edges meet. Line gives movement to a design. It's the verb of design, if you will, whereas color is the adjective, and gives a mood. It's tempting to overdo line in design, but less is often more. Too many lines, or too busy of a line will quickly clutter space and create chaos. This is definitely not what you want to communicate. Also line, if used improperly, can lead the eye away from the page and that is also undesirable. Use line to draw the reader to the most important part of your design.

When all the elements are working together, they'll create appeal as well as engage the viewer, which is what makes advertising work. The message won't matter and will be overlooked if the design doesn't attract viewing. Take some time to study ads that work; and practice with working with the elements of design in order to become a successful designer.

Source : articlesbase